Children and Fashion: Children’s clothes

In addition to toys and sweets, the fashion industry is increasingly focused on the children. In this article, we would like to explain the psychology of brands and show the advantages and disadvantages of brand clothing in comparison with other products.

Brand children’s clothes

Trademarks are important for children. The youngest are always brand conscious when it comes to their clothing, school supplies or toys. The study has shown that the percentage of 6 – to 9-year-olds, who decide independently on their clothes, has increased between 2005 and 2010 from 59 to 72 percent. When asked about the 6 – to 13-year-olds about the importance of brand clothes, so now answers every second child that brands are crucial to his choice of clothing.

Therefore we need you actively engage with brands and question why your child wants to wear them. How to achieve a healthy balance between the desire of the child, the price and the functionality of the children’s clothes?

Brand clothing is better

It is not necessarily. Sometimes others clothing also are good. Overall, the brand companies provide the customer with a better product, so that the value of the brand continues to grow. Especially in apparel for sports, winter jackets and the like, it is advisable to rely on the experience of major brands.However, the price should always be kept in mind because children are growing and the 300-euro jacket, which is unlikely to be fit for next year, is not very wise investment. For small children in kindergarten or first grade in elementary school branded clothing is certainly unnecessary.

The children at that age are going to develop their social skills in the wrong way, if they think about the brand clothing as something, which makes them better than others.

Consider children’s wishes

The shopping trip with the children is most successful when they are involved in the decision regarding the clothing. With sweaters, pants or jackets that are dyed in the favourite colours of the child and possibly even a motif from the favourite cartoon or favourite book, you can hardly go wrong.